WAYLAND GAMES LTD.
Head of Digital Marketing at Wayland Games and Warcradle Studios
Provided executive leadership over digital transformation initiatives, spanning all phases of life-cycle. Revamped e-Commerce activities to expand virtual thumbprint, including governance of creative development, marketing strategy, and promotional memoranda. Composed thought leadership pieces and case studies to effectively and efficiently raise commercial awareness of product holdings.
• Generated over £1M in revenue in a span of nine months to proliferate ROI by 500%. | Future Proofed the Martech stack with a CDP as the central hub.