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Summary

I am an entrepreneurial, Omni-channel, Data driven Marketer, with hands-on experience in turning insights into global campaigns which deliver meaningful business impact. I am best thought of as a hybrid comfortable working in both the technical and creative worlds. Always, I am a forward-thinking and fast paced change agent who thrives on sharing how technology and social networks have transformed human interaction.. 

I am highly experienced leading cross-functional global teams, large-scale projects and driving digital operational excellence.

What I bring to the table::

Strong online acquisition target skills through the management, co-ordination and implementation of promotional acquisition plans. A mix of digital development, customer engagement and customer loyalty strategies to ensure maximum results across all digital channels – website, agencies, apps & 3rd party partners.

  • 10+ years’ experience in Strategy, SEO and Digital Implementation
  • Proven experience of juggling multiple campaigns and channels
  • Technically capable
  • Advanced Conversion Rate Optimisation (CRO) skills and tactics
  • Advanced Email/CRM marketing skills for driving customer acquisition and retention
  • Broad digital marketing skills with ability to communicate effectively through written, static and video formats
  • Creative mind and fantastic Team Management skills
  • Deep knowledge of the social landscape
  • Well developed analytical ability to extract insight from data and planning next steps across multiple marketing mediums.

Work experience

2019PRESENT
WAYLAND GAMES LTD.

Head of Digital Marketing at Wayland Games and Warcradle Studios

Provided executive leadership over digital transformation initiatives, spanning all phases of life-cycle. Revamped e-Commerce activities to expand virtual thumbprint, including governance of creative development, marketing strategy, and promotional memoranda. Composed thought leadership pieces and case studies to effectively and efficiently raise commercial awareness of product holdings.
• Generated over £1M in revenue in a span of nine months to proliferate ROI by 500%.  | Future Proofed the Martech stack with a CDP as the central hub.

20162019
BREAKING NEW

Freelance Digital Strategist

Ran Social Listening campaigns on the UK mortgage audience to identify lead generation opportunities, identify communities and foster thought leadership and brand awareness. Steered organisational strategy across the areas of SEO, growth, advertising, brand strategy, CRM, digital marketing, and social media. Conducted competitive intelligence to ascertain opportunities, generate leads, and raise brand awareness. Analysed online data to drive informed decisions linked to optimising traffic, conversions, and revenue. Developed and reinforced performance metrics designed to maximise business outcomes.
• Implemented a google shopping feed strategy that resulted in an 800% ROAS.
• Consistently met acquisition targets for all digital platforms within agreed budget requirements.

Past client industries included:

Restaurant/Hospitality, Real Estate, Fashion/Retail,  Motivational Speakers, Financial Services and Blockchain/ICO's

20132016
Hennik Group Ltd

Digital Strategist

BRANDS: The Manufacturer, Hennik Recruitment and The LMJ

DutiesPlayed an integral role in directing social media strategy, as well as SEO activities to foster channel development. Trained and mentored junior personnel in adapting best business practices to catalyse activity and traffic across various digital avenues.
• Championed and delivered innovative digital transformation and culture change.
• Executed social selling techniques that increased company sales by 9% in three months.
• Launched and grew two social media communities to drive engagement growth 40% higher than the average.

20112015
Ztudium

Social Media Strategist

Developed and  managing a B2B content strategy aligned with Ztudium's strategic priorities. Acted as the core project manager for B2B content, from planning to creation and promotion. Managed and optimised B2B content strategy to align with organisational goals, priorities, and aims. Acted as Primary Project Manager for curating B2B content, from planning through to promotion. Authored a wide array of copy, including articles, white papers, guides, webinars, videos, infographics, and all other client-facing content.
• Co-Founded and created intelligentHQ, a thought leadership start-up for social businesses focusing on growth, education, and innovation.
• Instituted an interactive social media training programme for all company departments to foster staff skills and help realise 20% average growth each month in social presence.

2008 2011
Financial-i Ltd

Digital Marketing Manager

Oversaw brand and business development operations in the areas of online and digital strategic planning. Interfaced with a wide range of C-Level and executive stakeholders across UK, US, and European markets to orchestrate and retain core client advertising and sponsorship deals with high-end partners, such as Citi Group, Deutsche Bank, HSBC, JP Morgan, Bank of America, Commerzbank, Barclays, Bank of New York Mellon, Bloomberg, BT Global Banking Division, Knight Trading, SunGard IT, Thales, SafeNet, PWC, Accenture, and Ernst and Young.
• Cultivated a dynamic online financial services community to promote innovation and drive business forward through digital media platforms.

Jan 2003Feb 2009
My MortgageWorks

Online Marketing Manager

Administered key internal relationships within IT team to foster site enhancements and optimise website content, utilising CMS software. Initiated projects and programmes geared to improve online customer journey and e-Commerce conversion rates. Guided various SEO and PPC regimes to further enhance customer experience and client acquisition rates.

2000 2010
Royal Air Force Reserve

Reservist

  • Provided a primary reinforcement capability for the regular service.

    Covered a wide range of specialisations, including: Infrastructure Management, HR, Development, Accounts Management, and Media Operations.
    Comparable civilian roles include Management consultant, Personnel officer, Project manager,  Marketing and and Recruitment

Education

University of the West Indies

B.A History and Social Sciences

2014
Shaw Academy

Diploma in Online Marketing

NCFE Certified

2015
Shaw Academy

Diploma in Social Media Marketing and Online Reputation Management

CPD Certified

2013
The Institute of Financial Services

Certificate in Mortgage Advice and Practice (CeMAP®)

Skills

Leadership and communication

Managed social media budgets/Teams and applied analytics to quantify and qualify effectiveness of interactive campaigns.

Strategy planning

Defined digital marketing strategy, structured strategy inputs, internal digital maturity model, management reports on progress and impact.

CopyWriting skills

Web Editorial duties at IntelligentHQ. Featured writer focusing on social media and digital at the Manufacturer.

Community management

Built up new Manufacturing communities, and increased the reach and engagement of existing ones through quality content-posting, and accurate moderation.

Portfolio

SocialSift : Social Listening and Engagement Platform

www.socialsift.co.uk

Competencies

Acquisition Marketing; Acquisition; Reactivation; Retention; Marketing Strategy; Direct Marketing; Paid Social; Lead Generation; Budgeting; Team Management; Project Management; Agency Relationship Management; PPC Paid Search; Affiliates; Display; Brand Advertising; Full-Funnel Marketing, OOH; Direct Response; Programmatic; Paid Social; Facebook; Instagram; Tiktok; Targeting; Engagement; Analysis; Conversion; Marketing Technology; CRM; Leadership

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References

Available on request.