WAYLAND GAMES LTD.
Head of Digital Marketing at Wayland Games and Warcradle Studios
Provided executive leadership over digital transformation initiatives, spanning all phases of life-cycle. Revamped e-Commerce activities to expand virtual thumbprint, including governance of creative development, marketing strategy, and promotional memoranda. Increased brand perception of published games set within the Dystopian Age, including Wild West Exodus, Dystopian Wars & Armoured Clash.
Generated over £1M in revenue in a span of nine months to proliferate ROI by 500%. | Future Proofed the Martech stack with a CDP as the central hub. Firmly cemented Wayland Games as an online force in Tabletop and Board Games Distribution.